Dealer Principal
Motus Corporation
Johannesburg, Gauteng
Permanent
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Posted 06 January 2026

Job Details

Job Description

Job Title: Dealer Principal

Location: [East Region]

Hours: Full-time, flexible hours required

Salary: Competitive salary, based on experience

Job Summary:

We are seeking a highly motivated and experienced individual to join our team as a Dealer Principal. The Dealer Principal will be responsible for overseeing the daily operations of the dealership, managing sales and finance departments, and ensuring high levels of customer satisfaction. The ideal candidate will have a strong background in automotive sales and management, excellent leadership skills, and a passion for customer service.

Key Responsibilities:

- Develop and implement sales strategies to drive revenue and profitability
- Manage and motivate sales and finance departments to achieve sales targets
- Build and maintain relationships with customers, ensuring high levels of customer satisfaction
- Monitor and analyze sales performance data to identify areas for improvement
- Oversee inventory management and ensure adequate stock levels
- Implement and enforce dealership policies and procedures
- Lead and mentor dealership staff, providing training and guidance as needed
- Collaborate with manufacturers and suppliers to negotiate pricing and secure inventory
- Stay up-to-date on industry trends and developments, and incorporate innovative practices into dealership operations
- Ensure compliance with all regulatory requirements and industry standards

Qualifications:

- Bachelor's degree in business administration, marketing, or related field preferred
- 5+ years of experience in automotive sales, with at least 2 years of management experience
- Strong leadership and communication skills
- Proven track record of achieving sales targets and driving revenue growth
- Excellent customer service skills and a customer-focused mindset
- Ability to work in a fast-paced, dynamic environment
- Proficiency in Microsoft Office and dealership management software
- Knowledge of automotive industry trends and developments

This is an exciting opportunity for a driven and ambitious individual to take on a key leadership role within our dealership. If you meet the qualifications and are ready to make an impact in the automotive industry, we encourage you to apply for the Dealer Principal position.