Hyundai Automotive South Africa is looking for a Principal Specialist: Product and Retail Marketing based at Hyundai Head Office. The purpose of the Principal Specialist: Product and Retail Marketing is to provide expert advice and support in the development of brand, product and retail marketing processes, channels, principles and guidelines in order to align brand, product and retail initiatives to meet marketing objectives on time and on budget.

Duties & Responsibilities:

Process

• Define and execute a comprehensive digital marketing and paid performance strategy.
• Develop and manage website traffic performance and social media channels for the brand.
• Develop and ensure the execution of marketing plans and initiatives, supporting the marketing strategy and organisational objectives.
• Execute the marketing plan and aligned activities and initiatives across the digital channels.
• Compile and implement a marketing plan to gain new customers and retain current or old customers for area of responsibility.
• Support customer retention initiatives and business objectives along with Sales & After Sales. 
• Obtain, analyze and manage monthly reports to inform strategic decisions to improve performance.
• Advise on and ensure the accurate use and dissemination of area specific marketing and communication material, verifying the outcome of messages.
• Assist and support the implementation and execution of marketing services and product promotions in alignment with identified objectives and strategies.
• Collaborate with product marketing services to effectively introduce products, coordinate advertising, participate in trade shows and other key activities during the life cycle of the product.
• Ensure effective and responsible marketing communication whilst upholding Company values.
• Identify and develop solutions for challenges in the relevant business area.
• Perform ongoing/ad-hoc marketing support in campaign development and execution.
• Provide advanced specialist advice and support in the analysis, development and implementation of best practices across multiple channels including implementation and achievement of goals.
• Provide advanced specialist advice and support in the design and implementation of practices.
• Provide, advanced specialist advice and support towards the achievement of identified goals and targets.

Finance

• Implement and monitor financial controls, governance and compliance protocols.
• Support tracking and reporting on digital spend and performance.
• Ensure the timely management and processing of billing with digital agency partners.

Stakeholders

• Work cross-functionally in planning and the delivery of services and/or products to support business objectives at delivering world-class customer user experience across digital touch points.
• Ensure Sales and After Sales are supported in maintaining a culture of customer service excellence.
• Attend to the day-to-day management of both digital and creative agency partners.
• Support, develop and manage sustainable relationships between head office and dealer networks.
• Obtain and analyze client and/or service-related information to identify practice optimisation initiatives.
• Provide specialist advice and give input to the service delivery excellence plans for customers across brand, products and service offerings to customers.

 People

• Create an engaging, enabling and productive work climate aligned to the employee value proposition.
• Ensure timely, clear contracting and assessment of performance expectations with direct reports in line with identified objectives of the brand.
• Own and live up to company values.
• Provide advice and input with regards to change management initiatives within the area of business.

 Experience & Requirements:

• BCom in Marketing or Commerce equivalent
• 5-8 years of experience in a similar environment, of which at least 3 - 5 years' digital specialist experience
• Experience in motor/logistics/transport industry will be advantageous
• Proven track record of delivering paid performance campaigns
• Proven track record of managing social media community management
• Proven track record of executing customer retention management programs

 Knowledge and Skills Indicators:

Client focus

• Establishes service standards and develops practices to ensure continuous and consistent client satisfaction.
• Implements practices to continuously consider market and client related information
• Effectively manages client expectations, e.g. reshapes incorrect or inappropriate assumptions, establishes and enforces realistic timeframes.
• Establishes a client centric climate in the work environment Understanding of the role and use of technology in marketing.

 Analytical Skills

• Gathers and considers relevant information from multiple and broad perspectives to enable effective, logical decisions.
• Strong competence in interpreting, analyzing and presenting report from digital tools and performance reports
• Confidently makes calculated decisions while being considered of diverse perspectives.
• Strong innovative capability to develop and explore new solutions to problem solving.

 Interpersonal Effectiveness

• Drives an inclusive work environment that values and embraces diversity of people and ideas.
• Handles sensitive interactions with diplomacy, care, concern, and respect, to maintain dignity and positive self-esteem.
• Establishes appropriate processes & procedures to pro-actively manage potential conflict & adversarial situations.
• Displays interpersonal behaviour characterised by professionalism and objectivity aimed at solving problems for the good of the organisation.
• Mediates / conciliates effectively between groups with opposing interests.

 Planning and Organising

• Develops operational plans to achieve organisational objectives and targets.
• Presents plans with clarity and the actionable outcomes.
• Ensures a constant availability of staff, motivated and skilled to the required standard.
• Plans, structures, coordinates and directs work activities, for self and others, to optimise the utilisation of time and resources.
• Implements metrics, criteria and processes to monitor progress of operational plan.
• Develops contingency plans; to re-plan and manage work processes to accommodate for changing conditions and disruptions.

 Personal Courage

• Interacts with others with openness, directness and in a respectful manner.
• Challenges decisions and probes for reasons, rather than simply accepting decisions.
• Treats (potentially) confrontational interactions as an opportunity to gain a better understanding of ideas and to clarify own viewpoints.
• Redirects others when they begin to lose focus of the critical issues that need to be resolved.
• Provides corrective feedback to others in a tactful and assertive manner - even in the face of personal risk to him/herself.

Result Orientation

• Defines procedures and indicators to effectively manage and measure performance.
• Ensures the achievement of set targets for own business unit.
• Ensures the achievement of work quality and standards through the implementation of standardised work practices, as well as indicators to measure performance within the practices.
• Anticipates deviations from planned processes and targets and proactively implements remedial actions.
• Keeps management and clients informed of progress against targets.

Communicating with Impact

• Communicates complex issues clearly and credibly with widely varied audiences; Communication most frequently occurs in a known context conveying lengthy, relatively technically complex information within and outside of one's direct area of specialisation; skillfully tailoring levels of speech formality as necessitated.
• Consistently uses precise vocabulary and intonation in personal communication.

Marketing Management

• Capable of conducting a market analysis and providing expert-level information or marketing intelligence to the 'Fulfil Demand Process; 'Create Demand Process'; 'Resource Management Process' and 'Manage Mission Process' to allow decision-making process the ability to adapt strategies and policies appropriately to assimilate market trends and sustaining marketing effectiveness essential to enterprise success.
• Capable of analysing enterprise marketing processes, policies and procedures for relevance, validity, reliability and currency. Report findings to manage-mission processes for decision making on enterprise marketing process improvement.

 Product Knowledge

• Able to differentiate between products available to customers and able to handle enquiries that fall within these terms.
• Knowledge and understanding of product features and benefits and application to various situations and handles enquiries that fall within these terms.
• Responds to customer objections and assists other to do so

 Campaign Management

• Able to analyse trends and campaign statistics.
• Able to identify target groups formed from the client base according to selected criteria.
• Able to report and make recommendations based on the results.
• Able to test campaign plans prior to launch.

 Marketing and Promotions

• Ensures timely advertisements of the good progress made on service delivery projects and growth in general Implements and maintains promotional strategies to ensure that the products and services are marketed effectively.

 Technical Learning

• Identify, diagnose and/or address problems of a fairly complex nature in own area of expertise Maintain hands-on knowledge of all knowledge and skills components related to own area of expertise.
• Communicate with others to ensure solutions meet tactical; and operational needs Analyse and identify areas of skill shortages and support initiatives to counter these shortages.